As is detailed by Planet Princeton in a 2015 article titled Princeton Dinky Ridership: A Double Digit decline, ridership on the Dinky declined significantly during the first two months of operation after the station terminus was relocated farther from Nassau Street. As compared with ridership from the University Place Station, ridership declined 15.3 percent during December 2014 – January 2015 when compared with the same period two years ago. Save the Dinky President told Planet Princeton: “It is obvious that people are finding the new station less convenient,” and said the ridership promotion plan agreed to in the 2011 Memorandum of Understanding (MOU) between Princeton University and the town must be “formulated and immediately implemented.” For an earlier analysis of differing viewpoints on ridership decline, see this 2014 story from Planet Princeton.
The MOU made a number of promises about promotion of ridership, including a promises that municipal governing bodies and the University “to develop a formal plan to promote Dinky ridership, including but not limited to train ticket receipts being utilized to obtain discounts at McCarter Theater, University athletic events and local stores and restaurants.” According to the article, University administrators were working with a municipal transit committee to develop a plan and fulfill other promises in the MOU.